Customer Loyalty in Third Party Logistics Relationships PDF
By:David L. Cahill
Published on 2006-11-23 by Springer Science & Business Media
To manage an effective customer loyalty program, third party logistics service providers (3PLs) must understand the determining factors, as well as cultural background on loyalty. This book develops a model of customer loyalty, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. The author reviews the effects of different relational factors on the model, and explores relevant German-US cultural differences.
This Book was ranked at 19 by Google Books for keyword relationship activities.
Book ID of Customer Loyalty in Third Party Logistics Relationships's Books is PcafV4MM1BkC, Book which was written byDavid L. Cahillhave ETAG "9TIMBR+pZtU"
Book which was published by Springer Science & Business Media since 2006-11-23 have ISBNs, ISBN 13 Code is 9783790819045 and ISBN 10 Code is 3790819042
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "309 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
eBook Version Availability Status at PDF is true and in ePub is false
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